Wednesday, March 17, 2010

Starting From Scratch

Starting From Scratch A.K.A.(Promoting An All Natural Product you LOVE through Design)

When I first joined Facebook, I was wary of the connections I would make with old High School chums. I think this is a common fear amoungst FBers. When I started aggressively promoting my Design Business through Facebook, I was pleasantly surprised to find that many people I used to know 20 to 30 years ago even wanted to use my services! Something about local peeps, I love it.

http://www.facebook.com/pages/edit/?id=311200933511#!/album.php?aid=157404&id=311200933511&ref=mf

So my first major client, is a woman of high standards. We worked together, via FB and email communication to come up with a really cool look for her new business. Her name is Monica Alberigi, and she makes homemade all natural bodybrew, or body scrub. She sent me a sample, the size of a large coffee can, and I am not kidding that thing was gone in one week. It was a wonderful product, and her generousity prompted my creativity to come up with several ideas for her. One of which upon we settled, and would love to share with you.



We will soon be developing a website for Monica's Bodybrew, and have taken some protophotos to guide our brainstorming sessions! Tell us through comments what you think, get in on the ground floor of a company that will explode smelling delicious.


I welcome and encourage input, ideas, suggestions, and positive and negative criticism  (Designer's have tough skin, like a great quality leather). Leave a comment or even better, join the blog and discuss !!!

Using Fabric as your Inspiration Piece

Using Fabric Swatches as your Inspiration Piece
by Laura Pruitt


As an Interior Designer, I am faced with clients on a daily basis that have a "vague" idea of what they want to have done to their room or homes, but do not know where to start. Fabric is a great place to start!

What I always do is suggest to the client that they go through magazines and clip out anything they like for any reason, brainstorming for ideas. Put them all in a folder and bring to me immediately! This will give me as a designer an idea of your likes and dislikes, and also provide me with insight to the client as a person. This is a very important element of design, understanding your client and matching them with fabrics and paints that reflect them, not the designer.


A few examples of fabric swatches I have used for inspiration in the past:


These fabric swatches are from Kravet.com as well as Fabric.com Check out Kravet's new line of virtual fabric deliciousness at http://search.kravet.com/Search.aspx?searchMode=Fabric

Website Design Typography and its Successful Implementation

Website Design Typography and its Successful Implementation

Use of differential fonts and typography is being done by website designers for better impact. Their use and selection is although restricted to some fonts only as practical ones for writing the site content.


Arial, Verdana, Times and so on are some of the common and widely accepted standard fonts being used. Other than these decorative fonts and less common fonts, website needs some extra measures for their application. The decorative fonts needs to be first converted into artwork for internet usage. To break these fonts as artwork the Illustrator CS first outlines the fonts and then Flash MX 2004 breaks into artwork form. Such methods are highly functional for time being for utilization of decorative fonts in your website.




Some fonts are available free of cost whereas some needs ownership rights and licenses. You can easily find such free and paid fonts through search engine results, just type in 'fonts' word in the search box and you would get results showing different types of fonts with their prices and also the free ones.


Online typography and fonts usage is undergoing changes and their pattern of online use is also diversified. Graphic designers are required to have information which fonts are internet friendly and can be applied. Knowledge about the typography is essential for every designer for better communication and designing.


The level of typography has reached to a much advanced level where you can choose from a wide selection of fonts for effective communication. The use of typography can be seen on various artistic layouts and publications.



Decorative typography can be utilized for creating texture and arrangement of focal point. When these decorative ones become as layout the barriers of graphics in visual interaction is break-free. In most instances decorative typography has become integral part of online written site content and gets first preference than graphic designs. The reason for it is graphics are not necessarily precise as desired and written content can be comprehended easily when compared to graphical designs. Pictorial presentation sometimes fail to convey the exact message to the target audience when compared with well written web content.






Typography also have its own limitations which are overcome by image usage and techniques involving Flash text replacement. It can help in displaying custom typefaces and practice better control over web pages. Various tools of flash replacement methods are SIFR and WEFT. These tools can take over the limitations of typography.


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